Ars Nova

The "Ars Nova" Project focused on the dissemination of contemporary music, addressing the issue of academic isolation and its lack of social impact. Through a social media campaign, primarily on Instagram, the aim was to validate and produce relevant content for musicians, the identified target audience. The project included the generation and validation of ideas, content production, and the optimization of the dissemination strategy through metrics and technical and personal learnings.

Objectives:

• Disseminate contemporary music and increase its social impact.
• Validate and produce relevant content for musicians.
• Learn and apply digital marketing techniques.

Team: Daniel Alejandro Cristóbal (composition); Erick Garcés Ramírez (composition); Onir García Cerdá (composition). Kike Labián (tutor).